# AI Product Strategy Memo

## 1. Executive choice

- Strategic decision and horizon:
- Chosen market / ICP / workflow:
- What we will not do:
- Investment requested:
- Evidence confidence:

## 2. Market and timing

- Trigger for change now:
- Existing alternatives and competitors:
- Market/technology/regulatory assumptions:
- Evidence and unknowns:

## 3. ICP and workflow

| Role | Need / incentive | Authority / budget | Adoption friction | Risk |
|---|---|---|---|---|
| User |  |  |  |  |
| Beneficiary |  |  |  |  |
| Buyer |  |  |  |  |
| Admin / risk owner |  |  |  |  |

- Current workflow and baseline:
- Target outcome and proof of value:

## 4. Winning system

- Product experience and human/AI boundary:
- AI/data/evaluation capability:
- Operations, service, trust, and governance:
- Distribution, implementation, and adoption:
- Dependencies and partners:

## 5. Defensibility

| Moat hypothesis | Current evidence | Competitor copy path | Strengthening action | Test / date |
|---|---|---|---|---|

## 6. Commercialization

- Customer value and realization factor:
- Packaging and pricing metric:
- Sales/implementation/support model:
- Expansion and retention mechanism:
- Conservative/base/upside economics:

## 7. Portfolio

| Initiative | Thesis | Evidence | Investment | Next milestone | Kill criteria | Choice |
|---|---|---|---:|---|---|---|

## 8. Build / Buy / Partner / Platform

- Capabilities to own and why:
- Capabilities to buy/partner and exit plan:
- Platform threshold and current decision:

## 9. Organization and governance

- Accountable leaders and decision rights:
- Critical capability/talent gaps:
- Risk posture and review gates:
- Operating metrics and review cadence:

## 10. Assumptions and next decisions

| Assumption | Confidence | Test | Owner | Deadline | Decision if false |
|---|---:|---|---|---|---|