典 · AI PM 永乐大典

行业知识 · v2.3.0 · 资料核对 2026-10-03

AI Unit Economics Model

1. Scenario inputs

InputConservativeBaseUpsideSource / assumption
Eligible customers/users
Adoption / active rate
Tasks per active user
Qualified success rate
Input/output tokens
Model/tool calls per task
Retry / failure rate
Human review rate/minutes
Price / value metric

2. Customer value

Value sourceGross valueAdoption/realizationAttributable annual value
Time/capacity
Error/rework
Revenue/retention
Risk/cycle time

3. Cost per task

CostPer attempted taskPer successful taskFixed / variableScaling note
Model
Retrieval/storage/network
External tools/data
Retry/failed work
Human review
Support/operations
Evaluation/security/engineering allocation

4. Revenue and contribution

Revenue = billable units × realized price
Variable cost = attempted tasks × cost per attempted task
Contribution = revenue - variable cost - directly attributable service cost
Contribution margin = contribution / revenue

5. Sensitivity

Test model price, tokens, steps, retry, success, human review, adoption, churn, discount, and support burden. Identify the three variables that can reverse the investment decision.

6. Decision