典 · AI PM 永乐大典

行业知识 · v2.3.0 · 资料核对 2026-10-03

Discovery and PRD Reference

Evidence ladder

Prefer evidence in this order:

  1. Observed user behavior and completed-task data.
  2. Recent concrete examples described by users or frontline staff.
  3. Transaction, workflow, support, and operational records.
  4. Controlled prototype or willingness-to-pay behavior.
  5. Stated preferences and stakeholder opinions.
  6. Team intuition.

Label weak evidence. Do not transform a stakeholder request into a validated user need.

Current-workflow reconstruction

Capture trigger, actor, goal, steps, tools, handoffs, information, time, cost, errors, exceptions, approval, and final outcome. Identify the bottleneck and whether the root cause is information, coordination, policy, capacity, interface, or judgment.

Use recent-event questions:

Opportunity scoring

Score 1–5 and show evidence for:

Do not sum blindly. Treat unacceptable risk or unavailable lawful data as gates.

AI-fit tests

Prefer simpler solutions when the task has stable rules, exact outputs, low variance, or cheap deterministic lookup. Consider AI when value depends on unstructured inputs, semantic matching, prediction, generation, or adaptive judgment and when errors can be bounded.

Compare:

OptionTest
Process redesignCan the bottleneck be removed without automation?
RulesCan experts express stable conditions and outputs?
SearchDoes the user mainly need to find an existing answer?
Traditional MLIs the task classification, ranking, forecasting, or anomaly detection with stable labels?
Generative AIIs useful synthesis or generation required under bounded evaluation?
Human serviceIs judgment rare, high-impact, and cheaper to review manually?

Scope design

Define the smallest end-to-end task that creates measurable value. Exclude unsupported users, languages, data sources, channels, high-risk decisions, irreversible actions, and long-tail exceptions until evidence supports expansion.

Use four boundaries:

Requirement structure

Write requirements as observable behavior:

Given [context and permission]
When [user action or event]
The system shall [observable response]
Within [performance constraint]
And shall [evidence / control / audit behavior]
If [failure or uncertainty]
The system shall [refuse / explain / request / escalate / recover]

For each requirement, record priority, rationale, owner, dependency, acceptance, and failure severity.

Traceability

Maintain this chain:

User problem → product goal → requirement → evaluation case → release gate → operating metric

If an item has no upstream problem, question its value. If a high-impact requirement has no evaluation or owner, it is not ready.